In today’s competitive environment many businesses are working hard just to survive and make a small profit without even looking to the future with a mind to plan and strategically position themselves.  Many small businesses simply do not have the tools or the understanding of how to use business intelligence processes to gather information and then analyze that information in such a way that will help them in the future.  However such tools and experts in using them are available to work with businesses in such a way that could make a difference not only in overall profitability but in guiding a business towards an overall vision for it’s future.