Discounts are a wonderful way to increase website sales because they attract people to your website, if people know about them. They also entice people to spend more money, because they feel if they are getting a discount then they can spend what would have been full price and get another product or service for “free.” Overall, a discount will save the customer money while increasing the money in your pocket because the volume of sales will compensate for the discount. Consider offering discounts to a a particular age group, on a certain day of the week, or on a certain product, depending on what your vendors and suppliers do.