Effective insurance agency marketing involves being creative and one way to be creative and reach out to new customers is to look to your existing customers as a source. For example, you can use existing customers to do some cell phone marketing, which is an easy strategy and is low cost. 

Cell phone marketing is simple and easy, all you have to do is send out a letter or place phone calls to existing customers. Regardless of the option you choose, letter or phone call, you should encourage them to program your agency name and phone number in their cell phone. This will give them easy access to you should they need you. This will also serve as an easy way for them to refer you to friends, family members, or co-workers.