social media marketing is not without its risks, and at some situations its disadvantages outweigh the advantages. So it is important to have a proper assessment before venturing to this opportunity. One of the major disadvantages is that it may not give the desired ROE for your business. It is a major disadvantage because the loss of resources in this venture is alarming, it at times beings almost no return, since most social networks have audiences that are irrelevant and the activities are even more. Other disadvantages are part of the loss generated from bad strategizing, it is important to have a goal so your team would keep it preferably active for your company. It is a public forum so social media marketing may even lead to de-marketing of your company if someone is unhappy with your company’s products.