Some people think that search engine optimization is mainly link building.  That is why they resort to creating numerous links using link building tools and services; thinking that they can make tremendous improvements on the page ranking of their websites. Consequently, many website owners are faced with the challenge of either using SEO services or link building services. It is important to note that link building is just one aspect of the entire search optimization process. It may be able to get some websites on the front page results; but such position may not last long enough. You still need many other SEO tasks other than link building in order to build a solid foundation of your attained page rank.