So what exactly is “search engine optimisation“?  I am sure that you have asked that question more than once, so here I am to give you a very basic, yet very true to heart answer about what it is and what it can do for you.  SEO is the process in which things are looked at on your website, much like a search engine would do, in order to determine what needs to be changed or added to help your site rise in rank.  Not only that, but studies are done regarding the relevant words in your website as well, to help ensure that your site has the right kinds of words in them that the search engines are looking for and such.