There is absolutely nothing better than making money online and on autopilot, but there is a lot to do before the profits are seen.  You can’t just build a site and expect visitors to come.  No matter what the purpose of a site is, the fact is that without visitors, the site will fail.  There are steps that can be taken to improve search engine rankings.  They can be done by yourself or by a professional.  I think one of the most important factors is the number and quality of incoming links.  Link building takes time, but it is time well spent.